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My First Three Months In Search Engine Marketing – Following Up at Nine Months!

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Last October, I started my new career as a search engine marketing strategist and in January I wrote a piece …

Tactics and Tools for Proofing Blog Posts

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From ideation through publishing, you probably value writing and design over everything else. It’s the thinking and the presentation. It’s …

What is Yahoo Gemini?

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Is Yahoo Gemini The Next Advertising Platform For Your Business?   Good marketers are always on the lookout for new …

Top Tools For Accessing Journalists

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  Reaching out to journalists can be the hardest part of a content promotion strategy. Somehow you have to find …

Are Microsites Still A Valid Option For B2C?

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  Here’s a challenge many B2C marketers face every year – How to drive sales of a specific product or …

Ad Extensions Everyone Should Be Using

Ad Extensions Everyone Should Be Using Header

It’s finally time.   Your brand new Adwords account is all ready to launch. You have properly segmented ad groups, …

How To Create Great Outlines For Freelance Writers

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  For any content piece, the best starting point is an outline of what you want to write about in …

The C-Level Guide To Google Analytics Dashboards

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  Any smart business person knows that you can’t judge success without measuring performance. Nowhere is that more true than …

How to Go “Malcolm Gladwell” on Secondary Market Research

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  We all need a little more insight. We monitor our Google alerts, scan the social stream, lurk on forums, …

The Best Metrics To Show Your Content Marketing Success

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  We’ve all been there. You come up with a great piece of content for your brand, write your fingers …

Right Rail Ad Strategy: What To Do Now?

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  Recently, we’ve seen a dramatic shift in what our SERPs look like on Google Search. Right side ads have …

5 Major Updates Coming To Google AdWords

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  Google loves announcing big changes to AdWords in the spring, and the trend of the past few years has been …

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