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What To Do When Your Traffic Falls Off A Cliff

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It’s bound to happen sooner or later – You will sit down at your computer, log into Google Analytics, and …

Top 14 Tools For Creating The Perfect Blog Post

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Sitting down to write a blog is a daunting prospect for most people. The good news is there are a …

How Collegiate A Cappella Can Make Your Content Pitch Perfect

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If you’ve only heard of a cappella through Pentatonix’s YouTube Videos, watching Glee, or Pitch Perfect, you should know that …

Gated vs Ungated Content: Getting The Most Out Out of Your Content

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The debate for and against gated content has been raging particularly fiercely the last few years. Marketers have arrayed themselves …

Google Penguin 4.0 – What’s Different and What It Means For Your Website Traffic

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The Google Penguin has arrived … again! On Friday September 23’rd the rumbles started in the SEO-sphere, with fluctuations in …

Why You Need A Content Marketing Program, Not Campaigns

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  Content Marketing works for a lot of businesses, but it takes time. When pursuing any new strategy, tactic, or …

How Does Google Define “Quality Content”?

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For over a half-decade (a near eternity in digital marketing time) there has been a constant drumbeat coming from experts …

Beyond Content Strategy Part 1: Storytelling

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Moving from content strategy to storytelling – making evergreen pieces to support your brand.   Everyone knows that content strategy …

SEO: 12 Neuromarketing Hacks That Have Made My Clients Millions

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Easy approaches to get user attention or:  How I got you to click this     In the field of …

How To Newsjack With Class

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  A guide to referencing current events in your marketing – without being annoying.   If you’re like me, there …

Simple Tips For Working With What People, Why People and How People

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It’s the moment everyone in marketing dreads: Your boss calls you into their office, looks at you across the desk …

8 Fantabulous Ways To Reuse & Repurpose Content

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  You have written a post, gotten it to perfection and published it for the world to see. You have …

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